Be Brave Enough to Start a Business & Brand that Matters

Turn your big dream into a profitable business, God’s way!

How I Did It

I get asked this question all the time.

“Tiphani, how did you get started?”

I’ve written two poetry books, four novels, and have ghostwritten a total of fourteen books for CEOs, Reality TV Stars, and Entrepreneurs.

The last time I clocked into a 9-5 was over 10 years ago, and I now run my own successful online personal and entrepreneurial development company that hit six figures in less than 3 years.

And I’ve self published books, making a little over $25k in the first 30 days.

Although I’m super motivated and passionate about my business and my brand, the hardest thing that I ever had to do was to simply get started.

If you have lots of ideas and goals, but implementing them is harder than you imagined, the following steps are for you!

ON WRITING

It takes me three months to write a 75,000 word book.

Note: This three months includes level 1.5 million A.D.D., a teenager who wants to “chat” daily about getting a raise for doing nothing, and a toddler who just…toddles:P

1. Set aside 2-4 hours a day to write. If you treat writing like a hobby, you’ll write when the “mood” strikes. The mood will never strike. Trust me on this one. Treat your writing like a part time job and you’ll make it a priority. My writing hours are from 10-2am. Everyday. I’m a night owl and it’s the best time for me to pour out my creativity. Find your time and commit to it.

2. Write an outline. Doesn’t matter if you’re writing a book, a blog post, or a Facebook essay, you should ALWAYS have an outline. You can always work without one, but if you wouldn’t do something as foolish as drive from NYC to Texas without a map, you shouldn’t do it with your writing. It seriously just makes life easier.

3. Pretend like your getting paid for it. I write faster when I think I’m getting a nice check for it. Instant gratification is my friend in writing. When I’m not getting paid to write, I linger, get lost on Pinterest, and complain about having “writer’s block.” Set yourself a deadline and if you don’t hit it, you don’t get paid. That’s what happens in real life, might as well start practicing for it now:)

ON FOLLOWING YOUR DREAMS

1. Pick one. Out of all of your amazing ideas, what’s the one that’s going to make you the most amount of money, in the least amount of time, that’s going to make you the happiest? The first idea that popped into your head, yeah that one, that’s what you start on first.

2. Study. The biggest mistake I see people make when starting their own businesses and pursuing their dreams is that they haven’t studied their industry. DO THE WORK. I’m a college drop out so I knew that I had to get up and go HARDER than my competition. The last thing I was going to allow anyone to do was underestimate me. Go to your local bookstore and take a crash course on branding, marketing, copywriting, sales, communication, building wealth, and protecting your intellectual property. You’ll thank me later;)

3. Find a mentor. Someone who has already done and succeeded at what you want to accomplish. When I first started “blogging,” I had no idea that I could make enough money to take care of my family. I definitely didn’t think that this passion of mine would lead me to a six figure income.

But it wasn’t until I met my mentor and invested in her course that my whole perception on what was possible in my business changed. If you’re stuck and confused on what to do next, find a mentor who is willing to take you under their wing and teach you the ropes.

You can find your mentors in the books you read, interviews, and in person.

Note: I’ve found that successful people will mentor you IF you’ve done the work. What gets under their skin the most is someone who hasn’t studied the basics of the industry their trying to break into, but wants to be mentored. DO THE WORK.

And they will find you:)

Be Brave,

xx

Tiphani

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